Pure Unveils Sanderson Collaboration

Pure has announced a new collaboration with the leading British fabric and wallpaper manufacturer Sanderson that will see its radios produced with floral prints.

Pure's Evoke Mio D2 and D4 (above) digital radios are now available to buy in Sanderson’s “Chelsea” and “Dandelion Clocks” prints.   The range will be available exclusively through John Lewis for £149.99 and £199.99 respectively.

The Evoke Mio D2 (pictured below) and D4 both include wireless Bluetooth technology as well as having an aux input for an iPod/ MP3 player, alarm, sleep and snooze timers, OLED display and a kitchen timer. The radios can also be taken out and about thanks to support for the optional rechargeable battery packs, which are claimed to provide up to 20 hours of portable listening per charge for the Evoke D2 Mio and 12-15 hours for the Evoke D4 Mio.

The Evoke D4 Mio also comes with a remote control. As with all of Pure’s current range of digital radios, both models are Digital Tick approved, meaning they are ready for a digital radio switchover, as and when that happens.

Nick Hucker, Pure’s senior director of global marketing told HFC: “Sanderson is a fantastic addition to our designer digital radio range. Both brands pride themselves on their British heritage and quality so this partnership is a perfect fit and we think our customers will really love both design options. Consumers are increasingly looking for beautiful products that will complement their home interior design; teaming up with leading designers like Sanderson, helps us to ensure there is something to suit all tastes.”

Benefitting from Pure’s heritage in British design and engineering, both radios are packed with what Pure describes as "high-quality components", are hand tuned and built with wooden cabinets to enhance audio. 

For more information, check out Pure's website